C o n f i g u r i n g P r o d u c t V a r i a n t s I n C u s t o m i s a t i o n S t r a t e g i e s
23
MARCH, S. T.; SMITH, G. F. (1995) ‘Design and natural science research on information
technology.’ Decision Support Systems, v. 15, pp. 251-266.
PILLER, F.; SCHUBERT, P.; KOCH, M.; MÖSLEIN, K. (2005) ‘Overcoming mass
confusion: Collaborative customer co-design in online communities.’ Journal of
Computer-Mediated Communication, v. 10, n. 4.
PILLER, F. T. Mass Customization: Reflections on the State of the Concept. The
International Journal of Flexible Manufacturing Systems, v. 16, p. 313-334, 2004.
PILLER, F.; KUMAR, A. (2006) ‘For each, their own: the strategic imperative of mass
customisation.’ Industrial Engineer, p. 40-45, 2006.
ROCHA, C. G. (2011). “A conceptual framework for defining customisation strategies in
the house building sector”, PhD thesis, Federal University of Rio Grande do Sul, Brazil.
SALVADOR, F., DE HOLAN, P. M., PILLER, F. (2009) ‘Cracking the Code of Cracking
the Code of Mass Customization.” MIT Sloan Management Review, v. 50, n. 3, pp. 71-
78.
SCHREIER, M. (2006) ‘The value increment of mass-customized products: an empirical
assessment.’ Journal of Consumer Behaviour, v. 5, pp. 317-327.
VAISHNAVI, V.K; KUECHLER, W.Jr. 2007. ‘Design Science Research Methods and
Patterns Innovating Information and Communication Technology’. Taylor & Francis
Group, chapter 2, 244p.
VAN AKEN, J. E. (2004) Management Research Based on the Paradigm of the Design
Sciences: The Quest for Field-Tested and Grounded Technological Rules. Journal of
Management Studies, v. 41, n. 2, pp.219-246.
ZIPKIN, P., 2001. ‘The limits of mass customisation.’ MIT Sloan Management Review, v.
42, n. 3, pp 81-87.
