C o n f i g u r i n g P r o d u c t V a r i a n t s I n C u s t o m i s a t i o n S t r a t e g i e s
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bespoke design of the apartment, which may have the bespoke floor tiles (C3) and
switches (C2). If not, they will go to branch 3.2 and will have to select the floor tiles (C3)
and switches (C2) from the set of items offered by Company 2. This alternative chain of
decisions is likely to simplify the configuration process since the items available in C2
and C3, which depend on the decision concerning C5.1, are more clearly expressed.
Figure 5: Configuration process in case study 2 (Rocha,
2011)
Figure 6: Alternative configuration process proposed for
case study 2 (Rocha, 2011)
Case study 3
In case study 3, there are six customisation units:
C6 – dwelling types, C5 – bathroom
fit-outs, C4 – kitchen fit-outs, C3 – external doors and windows, C2 – roofing,
and
C1 –
external cladding
. They are organized in one tree with only one branch because the
